Slow down! Insensitivity to rate of consumption leads to avoidable satiation

Galak (2013) · Journal of Consumer Research · Read the paper

Galak, Kruger and Loewenstein found that people who chose how fast to consume a favourite snack or a video game went too quickly and tired of it sooner than at a slower pace, because they did not recognise that longer breaks between episodes slow satiation; people who set their own pace enjoyed the experience less than people given a slower pace. Reading depth: abstract only; no figures used.

Galak, Kruger and Loewenstein found that people who chose how fast to consume a favourite snack or a video game went too quickly and tired of it sooner than at a slower pace, because they did not recognise that longer breaks between episodes slow satiation; people who set their own pace enjoyed the experience less than people given a slower pace. Reading depth: abstract only; no figures used.

Written from the abstract summary and Crossref record, 2026-11-02.

What our sources record

Recorded when this source was checked, figures included, with page references and quotation marks removed.

Galak, J., Kruger, J., & Loewenstein, G. (2013). Slow down! Insensitivity to rate of consumption leads to avoidable satiation. Journal of Consumer Research, 39(5), 993-1009. doi:10.1086/666597 https://doi.org/10.1086/666597