In-Store Experiments to Determine the Impact of Price on Sales
[abstract only; full text not retrieved, 2026-10-19] Gaur, V., & Fisher, M. L. (2005). 'In-Store Experiments to Determine the Impact of Price on Sales.' Production and Operations Management, 14(4), 377-387. doi:10.1111/j.1937-5956.2005.tb00227.x. a genuine randomised field experiment with real transactions, and the only one found in which unit sales rose with price. The same product was assigned different price points across store panels and the resulting real sales used to estimate a demand curve, with panels formed by a variant of the k-median problem to control for differences between stores and to be representative of the whole chain. The authors' own sentence: 'Our experiment yielded th
[abstract only; full text not retrieved, 2026-10-19] Gaur, V., & Fisher, M. L. (2005). 'In-Store Experiments to Determine the Impact of Price on Sales.' Production and Operations Management, 14(4), 377-387. doi:10.1111/j.1937-5956.2005.tb00227.x. a genuine randomised field experiment with real transactions, and the only one found in which unit sales rose with price. The same product was assigned different price points across store panels and the resulting real sales used to estimate a demand curve, with panels formed by a variant of the k-median problem to control for differences between stores and to be representative of the whole chain. The authors' own sentence: 'Our experiment yielded th
Written from the abstract only; full text not retrieved, 2026-10-19.
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Gaur, V., & Fisher, M. L. (2005). In-Store Experiments to Determine the Impact of Price on Sales. Production and Operations Management, 14(4), 377-387. doi:10.1111/j.1937-5956.2005.tb00227.x.