Aromachology and Customer Behavior in Retail Stores: A Systematic Review
Giacalone, D., Pieranski, B., & Borusiak, B. (2021). 'Aromachology and Customer Behavior in Retail Stores: A Systematic Review.' Applied Sciences, 11(13), 6195. doi:10.3390/app11136195, open access. the published criticism of the field's methods, stated more directly than anywhere else and in the authors' own words. Searching specifically for research on actual customer behaviour in actual retail environments as opposed to laboratories and simulated environments, the review found 'only 20 articles meeting the inclusion criteria'. Its findings: results are 'overall, indicative of positive effects of scent on customers' emotional states and on their in-store behavior (dwell time, product choic
Giacalone, D., Pieranski, B., & Borusiak, B. (2021). 'Aromachology and Customer Behavior in Retail Stores: A Systematic Review.' Applied Sciences, 11(13), 6195. doi:10.3390/app11136195, open access. the published criticism of the field's methods, stated more directly than anywhere else and in the authors' own words. Searching specifically for research on actual customer behaviour in actual retail environments as opposed to laboratories and simulated environments, the review found 'only 20 articles meeting the inclusion criteria'. Its findings: results are 'overall, indicative of positive effects of scent on customers' emotional states and on their in-store behavior (dwell time, product choic
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Giacalone, D., Pieranski, B., & Borusiak, B. (2021). Aromachology and Customer Behavior in Retail Stores: A Systematic Review. Applied Sciences, 11(13), 6195. doi:10.3390/app11136195.