Direct and indirect effects of fear-of-missing-out appeals on purchase likelihood
vignette-based experiment; FOMO-laden appeals can strengthen purchase intentions by boosting anticipated elation and self-enhancement or weaken them by boosting anticipated expense regret.
vignette-based experiment; FOMO-laden appeals can strengthen purchase intentions by boosting anticipated elation and self-enhancement or weaken them by boosting anticipated expense regret.
Written from the abstract read 2026-10-16.
What our sources record
Reproduced as it was written when this source was checked, figures and all.
Good, M. C., & Hyman, M. R. (2021). Direct and indirect effects of fear-of-missing-out appeals on purchase likelihood. Journal of Consumer Behaviour, 20(3), 564-576. doi:10.1002/cb.1885.