Fear of missing out

Good (2020) · Journal of Marketing Theory and Practice · Read the paper

anticipated elation and anticipated envy boost FOMO; comforting rationalisations decrease it; FOMO-laden appeals extolling the future experiences of close friends or family members can induce a FOMO spike.

anticipated elation and anticipated envy boost FOMO; comforting rationalisations decrease it; FOMO-laden appeals extolling the future experiences of close friends or family members can induce a FOMO spike.

Written from the abstract read 2026-10-16.

What our sources record

Recorded when this source was checked, figures included, with page references and quotation marks removed.

: antecedents and influence on purchase likelihood. Journal of Marketing Theory and Practice, 28(3), 330-341. doi:10.1080/10696679.2020.1766359.