A comparison of approaches to advertising measurement: evidence from big field experiments at Facebook
Gordon and colleagues compare approaches to advertising measurement using large randomised advertising experiments at Facebook. The abstract reports one finding, that observational methods often fail to accurately estimate the effects measured by the randomised experiments.
Gordon and colleagues compare approaches to advertising measurement using large randomised advertising experiments at Facebook. The abstract reports one finding, that observational methods often fail to accurately estimate the effects measured by the randomised experiments.
Written from the abstract read 2026-10-26 via OpenAlex.
What our sources record
Recorded when this source was checked, figures included, with page references and quotation marks removed.
Gordon, B. R., Zettelmeyer, F., Bhargava, N., & Chapsky, D. (2019). A comparison of approaches to advertising measurement: evidence from big field experiments at Facebook. Marketing Science. doi:10.1287/mksc.2018.1135