Double jeopardy, 50 years on: reviving a forgotten tool that still predicts brand loyalty
A review of double jeopardy fifty years after it was first described, led by Charles Graham in the Australasian Marketing Journal. It draws on 179 peer-reviewed publications and reports 32 further replications, and states that it found no boundary condition for the pattern. The authors work in the same research tradition that established the pattern, which is worth knowing when weighing the claim of generality.
A review of double jeopardy fifty years after it was first described, led by Charles Graham in the Australasian Marketing Journal. It draws on 179 peer-reviewed publications and reports 32 further replications, and states that it found no boundary condition for the pattern. The authors work in the same research tradition that established the pattern, which is worth knowing when weighing the claim of generality.
Written from the abstract and record only.
What our sources record
Reproduced as it was written when this source was checked, figures and all.
doi:10.1016/j.ausmj.2017.10.009. Abstract and record only. Review base of 179 peer-reviewed publications and 32 further replications; reports no boundary condition.