Measuring individual differences in implicit cognition: The implicit association test.
Greenwald, McGhee and Schwartz introduced the implicit association test in 1998, a response-time task whose score is the difference in speed between two category pairings, with early demonstrations on flower and insect names.
Greenwald, McGhee and Schwartz introduced the implicit association test in 1998, a response-time task whose score is the difference in speed between two category pairings, with early demonstrations on flower and insect names.
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Greenwald, A. G., McGhee, D. E., & Schwartz, J. L. K. (1998). Measuring individual differences in implicit cognition: The Implicit Association Test. Journal of Personality and Social Psychology, 74(6), 1464-1480. doi:10.1037/0022-3514.74.6.1464 https://doi.org/10.1037/0022-3514.74.6.1464