An empirical investigation of in-store sampling promotions

Heilman (2011) · British Food Journal · Read the paper

field study of a US grocery chain's sampling programme, six products over six weekends; sampling very effective at inducing trial, especially among less-educated consumers; brand switching among planned category buyers and category draw among others; interaction with the distributor or other samplers seemed to boost purchase.

field study of a US grocery chain's sampling programme, six products over six weekends; sampling very effective at inducing trial, especially among less-educated consumers; brand switching among planned category buyers and category draw among others; interaction with the distributor or other samplers seemed to boost purchase.

Written from the abstract read 2026-10-16.

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Heilman, C. M., Lakishyk, K., & Radas, S. (2011). An empirical investigation of in-store sampling promotions. British Food Journal, 113(10), 1252-1266. doi:10.1108/00070701111177674.