The Power of Simplicity: Processing Fluency and the Effects of Olfactory Cues on Retail Sales
Herrmann, A., Zidansek, M., Sprott, D. E., & Spangenberg, E. R. (2013). 'The Power of Simplicity: Processing Fluency and the Effects of Olfactory Cues on Retail Sales.' Journal of Retailing, 89(1), 30-43. doi:10.1016/j.jretai.2012.08.002. the cleanest positive field result on real money, and it is one shop. Study 1 ran in a home decoration store in a large city in northern Switzerland, 10am to 7pm on weekdays across an 18-day period, a between-participants design of simple scent, orange, against complex scent, basil-orange with green tea, against a no-scent control, with conditions randomly assigned to days and at least one blank day inserted between conditions to let the previous scent diss
Herrmann, A., Zidansek, M., Sprott, D. E., & Spangenberg, E. R. (2013). 'The Power of Simplicity: Processing Fluency and the Effects of Olfactory Cues on Retail Sales.' Journal of Retailing, 89(1), 30-43. doi:10.1016/j.jretai.2012.08.002. the cleanest positive field result on real money, and it is one shop. Study 1 ran in a home decoration store in a large city in northern Switzerland, 10am to 7pm on weekdays across an 18-day period, a between-participants design of simple scent, orange, against complex scent, basil-orange with green tea, against a no-scent control, with conditions randomly assigned to days and at least one blank day inserted between conditions to let the previous scent diss
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Herrmann, A., Zidansek, M., Sprott, D. E., & Spangenberg, E. R. (2013). The Power of Simplicity: Processing Fluency and the Effects of Olfactory Cues on Retail Sales. Journal of Retailing, 89(1), 30-43. doi:10.1016/j.jretai.2012.08.002.