Social motivations of live-streaming viewer engagement on Twitch
Hilvert-Bruce, Neill, Sjöblom and Hamari, 2018. Online self-report survey of 2,227 Twitch users, regression analyses, eight-factor social motivation model from uses and gratifications theory. Socialising, community, meeting new people, enjoyment, and information seeking helped explain engagement; viewers who preferred channels with fewer than 500 viewers were more motivated by social engagement. Reading depth: abstract.
Hilvert-Bruce, Neill, Sjöblom and Hamari, 2018. Online self-report survey of 2,227 Twitch users, regression analyses, eight-factor social motivation model from uses and gratifications theory. Socialising, community, meeting new people, enjoyment, and information seeking helped explain engagement; viewers who preferred channels with fewer than 500 viewers were more motivated by social engagement. Reading depth: abstract.
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Hilvert-Bruce, Z., Neill, J. T., Sjöblom, M., & Hamari, J. (2018). Social motivations of live-streaming viewer engagement on Twitch. Computers in Human Behavior, 84, 58-67. doi:10.1016/j.chb.2018.02.013 https://doi.org/10.1016/j.chb.2018.02.013