Effects of ambient odors on slot-machine usage in a Las Vegas casino
[abstract only; full text NOT READ, 2026-10-19] Hirsch, A. R. (1995). 'Effects of ambient odors on slot-machine usage in a Las Vegas casino.' Psychology & Marketing, 12(7), 585-594. doi:10.1002/mar.4220120703. the one trade-famous scent figure that did reach a peer-reviewed journal, and reading it undoes the way the trade uses it. For one weekend, two slot-machine areas in a Las Vegas casino were odorised with different aromas and a third served as an unodorised control, with amounts gambled compared across the odorisation weekend and the weekends before and after. In the author's words, money gambled around Odorant No. 1 exceeded the surrounding weekends 'by an average of 45.11 per cent (p
[abstract only; full text NOT READ, 2026-10-19] Hirsch, A. R. (1995). 'Effects of ambient odors on slot-machine usage in a Las Vegas casino.' Psychology & Marketing, 12(7), 585-594. doi:10.1002/mar.4220120703. the one trade-famous scent figure that did reach a peer-reviewed journal, and reading it undoes the way the trade uses it. For one weekend, two slot-machine areas in a Las Vegas casino were odorised with different aromas and a third served as an unodorised control, with amounts gambled compared across the odorisation weekend and the weekends before and after. In the author's words, money gambled around Odorant No. 1 exceeded the surrounding weekends 'by an average of 45.11 per cent (p
Written from the abstract only; full text NOT READ, 2026-10-19.
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Hirsch, A. R. (1995). Effects of ambient odors on slot-machine usage in a Las Vegas casino. Psychology & Marketing, 12(7), 585-594. doi:10.1002/mar.4220120703.