Personalized Persuasion: Tailoring Persuasive Appeals to Recipients
the lab precursor the whole field cites, and its outcome is not a purchase. The authors built five advertisements for one product, each aimed at one of the five major personality trait domains, and in a sample of 324 survey respondents found that advertisements were evaluated more positively the more closely they matched participants' dispositional motives. N = 324; the dependent variable is how positively the advertisement was evaluated. Perla et al. name this paper, with Matz et al., among earlier studies reporting moderate effects under weaker methods
the lab precursor the whole field cites, and its outcome is not a purchase. The authors built five advertisements for one product, each aimed at one of the five major personality trait domains, and in a sample of 324 survey respondents found that advertisements were evaluated more positively the more closely they matched participants' dispositional motives. N = 324; the dependent variable is how positively the advertisement was evaluated. Perla et al. name this paper, with Matz et al., among earlier studies reporting moderate effects under weaker methods
Written from the abstract read 2026-10-18.
What our sources record
Recorded when this source was checked, figures included, with page references and quotation marks removed.
Personality Traits.' Psychological Science, 23(6), 578-581. doi:10.1177/0956797611436349.