Consumer Demand for Fair Trade: New Evidence from a Field Experiment Using eBay Auctions of Fresh Roasted Coffee
[abstract only; full text not retrieved, 2026-10-19] Hiscox, M. J., Broukhim, M., & Litwin, C. (2011). 'Consumer Demand for Fair Trade: New Evidence from a Field Experiment Using eBay Auctions of Fresh Roasted Coffee.' SSRN Electronic Journal. doi:10.2139/ssrn.1811783. A WORKING PAPER, NOT A PEER-REVIEWED JOURNAL ARTICLE, AND MUST BE LABELLED AS ONE. Author order confirmed at OpenAlex: Hiscox first and corresponding at Harvard, Broukhim middle at Stanford, Litwin last at Harvard. Design: fresh roasted coffee auctioned on eBay with and without a Fair Trade label, with the label randomised. Reported result: shoppers paid a 23 per cent premium for the labelled coffee. It tests a certification c
[abstract only; full text not retrieved, 2026-10-19] Hiscox, M. J., Broukhim, M., & Litwin, C. (2011). 'Consumer Demand for Fair Trade: New Evidence from a Field Experiment Using eBay Auctions of Fresh Roasted Coffee.' SSRN Electronic Journal. doi:10.2139/ssrn.1811783. A WORKING PAPER, NOT A PEER-REVIEWED JOURNAL ARTICLE, AND MUST BE LABELLED AS ONE. Author order confirmed at OpenAlex: Hiscox first and corresponding at Harvard, Broukhim middle at Stanford, Litwin last at Harvard. Design: fresh roasted coffee auctioned on eBay with and without a Fair Trade label, with the label randomised. Reported result: shoppers paid a 23 per cent premium for the labelled coffee. It tests a certification c
Written from the abstract only; full text not retrieved, 2026-10-19.
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SSRN Electronic Journal. doi:10.2139/ssrn.1811783.