Taste Perception: More than Meets the Tongue
Hoegg and Alba examine how well consumers detect differences among tastes, a topic consumer researchers had rarely studied. Across three experiments, common visual and verbal cues produced consistent distortions in taste discrimination. A subtle, non-evaluative cue shifted perception more than an obvious, well-known evaluative cue, and cues affected discrimination differently from the way they affected preference. Journal of record: Journal of Consumer Research 33(4), 2007.
Hoegg and Alba examine how well consumers detect differences among tastes, a topic consumer researchers had rarely studied. Across three experiments, common visual and verbal cues produced consistent distortions in taste discrimination. A subtle, non-evaluative cue shifted perception more than an obvious, well-known evaluative cue, and cues affected discrimination differently from the way they affected preference. Journal of record: Journal of Consumer Research 33(4), 2007.
Written from the abstract, OpenAlex record, 2026-11-03; citation details from Crossref, 2026-11-03.
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Hoegg, J., & Alba, J. W. (2007). Taste Perception: More than Meets the Tongue. Journal of Consumer Research, 33(4). doi:10.1086/510222 https://doi.org/10.1086/510222