The experiential aspects of consumption: Consumer fantasies, feelings, and fun
Holbrook and Hirschman argue that the experiential aspects of consumption deserve recognition. They build a general framework of consumer behaviour variables and use it to contrast the prevailing information processing model with an experiential view, which stresses the symbolic, hedonic and aesthetic nature of consumption and its orientation to fantasies, feelings and fun. Journal of Consumer Research 9(2), 1982; authors Morris B. Holbrook and Elizabeth C. Hirschman.
Holbrook and Hirschman argue that the experiential aspects of consumption deserve recognition. They build a general framework of consumer behaviour variables and use it to contrast the prevailing information processing model with an experiential view, which stresses the symbolic, hedonic and aesthetic nature of consumption and its orientation to fantasies, feelings and fun. Journal of Consumer Research 9(2), 1982; authors Morris B. Holbrook and Elizabeth C. Hirschman.
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Holbrook, M. B., & Hirschman, E. C. (1982). The experiential aspects of consumption: Consumer fantasies, feelings, and fun. Journal of Consumer Research, 9(2). doi:10.1086/208906 https://doi.org/10.1086/208906