An examination of consumer decision making for a common repeat purchase product
Hoyer, Journal of Consumer Research 11(3), 1984, 822. Buyers of low-involvement, frequently purchased products put little effort into each purchase and use simple rules that produce a satisfactory choice quickly; the paper tests this on a common repeat purchase product.
Hoyer, Journal of Consumer Research 11(3), 1984, 822. Buyers of low-involvement, frequently purchased products put little effort into each purchase and use simple rules that produce a satisfactory choice quickly; the paper tests this on a common repeat purchase product.
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Hoyer, W. D. (1984). An examination of consumer decision making for a common repeat purchase product. Journal of Consumer Research, 11(3), 822. doi:10.1086/209017 https://doi.org/10.1086/209017