The interplay among category characteristics, customer characteristics, and customer activities on in-store decision making
2,300 consumers, 28 stores; baseline probability of an unplanned purchase 46 per cent, up to 93 per cent; list use, more frequent trips, fewer aisles, less time in store and paying by cash reduce unplanned purchasing. The 2004 working-paper version was also read in full.
2,300 consumers, 28 stores; baseline probability of an unplanned purchase 46 per cent, up to 93 per cent; list use, more frequent trips, fewer aisles, less time in store and paying by cash reduce unplanned purchasing. The 2004 working-paper version was also read in full.
Written from the abstract read 2026-10-13.
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Reproduced as it was written when this source was checked, figures and all.
doi:10.1509/jmkg.73.5.19. Abstract read: 2,300 consumers, 28 stores; baseline probability of an unplanned purchase 46 per cent, up to 93 per cent; list use, more frequent trips, fewer aisles, less time in store and paying by cash reduce unplanned purchasing. The 2004 working-paper version was also read in full.