Impulse buying: a meta-analytic review
231 samples, more than 75,000 consumers; the 62 per cent figure appears in the introduction as an estimate credited to Chamorro-Premuzic, T. (2015), 'The psychology of impulsive shopping', The Guardian, 26 November; Rook's 1987 definition quoted at p. 384; self-control reduces the likelihood of impulse purchases in the structural model.
231 samples, more than 75,000 consumers; the 62 per cent figure appears in the introduction as an estimate credited to Chamorro-Premuzic, T. (2015), 'The psychology of impulsive shopping', The Guardian, 26 November; Rook's 1987 definition quoted at p. 384; self-control reduces the likelihood of impulse purchases in the structural model.
Written from the full text read 2026-10-13.
What our sources record
Reproduced as it was written when this source was checked, figures and all.
48, 384-404. Published online 9 July 2019. doi:10.1007/s11747-019-00670-w. Full text read: 231 samples, more than 75,000 consumers; the 62 per cent figure appears in the introduction as an estimate credited to Chamorro-Premuzic, T. (2015), 'The psychology of impulsive shopping', The Guardian, 26 November; Rook's 1987 definition quoted at p. 384; self-control reduces the likelihood of impulse purchases in the structural model.