Effect of effort and deadlines on consumer product returns
Janakiraman and Ordonez, Journal of Consumer Psychology 22(2), 2012 (online 2011), 260-271. Return policies are a mix of time and effort. Shorter return deadlines can raise return rates under some conditions. Using construal level theory, perceived effort (physical and cognitive) carries the effect of policy on returns. When the deadline is described as time between store visits, overall returns rise, except when perceived effort is high. No figures used.
Janakiraman and Ordonez, Journal of Consumer Psychology 22(2), 2012 (online 2011), 260-271. Return policies are a mix of time and effort. Shorter return deadlines can raise return rates under some conditions. Using construal level theory, perceived effort (physical and cognitive) carries the effect of policy on returns. When the deadline is described as time between store visits, overall returns rise, except when perceived effort is high. No figures used.
Written from the abstract, 2026-11-07.
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Janakiraman, N., & Ordóñez, L. (2012). Effect of effort and deadlines on consumer product returns. Journal of Consumer Psychology, 22(2), 260-271. doi:10.1016/j.jcps.2011.05.002 https://doi.org/10.1016/j.jcps.2011.05.002