Investigating the influence of the functional mechanisms of online product presentations
Jiang and Benbasat propose that vividness and interactivity shape consumers' intentions to revisit a site and buy products shown there. A study largely supported the model. Perceived diagnosticity, fit between online and in-store shopping and enjoyment of the online experience together shape attitudes toward shopping at the site, and presentation features and attitudes both drive intentions to return and purchase. Information Systems Research 18(4), 454-470, 2007.
Jiang and Benbasat propose that vividness and interactivity shape consumers' intentions to revisit a site and buy products shown there. A study largely supported the model. Perceived diagnosticity, fit between online and in-store shopping and enjoyment of the online experience together shape attitudes toward shopping at the site, and presentation features and attitudes both drive intentions to return and purchase. Information Systems Research 18(4), 454-470, 2007.
Written from the abstract, OpenAlex, 2026-11-03; full text not read.
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Jiang, Z., & Benbasat, I. (2007). Investigating the influence of the functional mechanisms of online product presentations. Information Systems Research, 18(4), 454-470. doi:10.1287/isre.1070.0124 https://doi.org/10.1287/isre.1070.0124