Prospect theory: an analysis of decision under risk
value assigned to gains and losses rather than final assets; value function concave for gains, convex for losses and steeper for losses.
value assigned to gains and losses rather than final assets; value function concave for gains, convex for losses and steeper for losses.
Written from the abstract read 2026-10-16.
What our sources record
Recorded when this source was checked, figures included, with page references and quotation marks removed.
Kahneman, D., & Tversky, A. (1979). Prospect theory: an analysis of decision under risk. Econometrica, 47(2), 263-291. doi:10.2307/1914185.