https://insight.kellogg.northwestern.edu/article/identify-with-the-villain (accessed 2026-11-04)

Kellogg Insight. When do we identify with the bad guy? Publi · Read the paper

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Kellogg Insight. When do we identify with the bad guy? Published 2 March 2020. https://insight.kellogg.northwestern.edu/article/identify-with-the-villain (accessed 2026-11-04).