Teaching temptation bundling to boost exercise: a field experiment
Kirgios and colleagues tested teaching temptation bundling inside the StepUp programme with a gym chain. In the main analysis of 6,792 members, a free audiobook with encouragement to bundle raised the likelihood of a weekly visit by 10 to 14 per cent, during the programme and for up to seventeen weeks afterwards. Encouragement added a modest benefit over a free audiobook alone. Reading depth: full text; figures used are 6,792, 10 to 14 per cent and seventeen weeks.
Kirgios and colleagues tested teaching temptation bundling inside the StepUp programme with a gym chain. In the main analysis of 6,792 members, a free audiobook with encouragement to bundle raised the likelihood of a weekly visit by 10 to 14 per cent, during the programme and for up to seventeen weeks afterwards. Encouragement added a modest benefit over a free audiobook alone. Reading depth: full text; figures used are 6,792, 10 to 14 per cent and seventeen weeks.
Written from the full text of the paper, 2026-10-16.
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Kirgios, E. L., Mandel, G. H., Park, Y., Milkman, K. L., Gromet, D. M., Kay, J. S., & Duckworth, A. L. (2020). Teaching temptation bundling to boost exercise: A field experiment. Organizational Behavior and Human Decision Processes, 161(Supplement), 20-35. doi:10.1016/j.obhdp.2020.09.003 https://doi.org/10.1016/j.obhdp.2020.09.003