Florida red or moody blue? Study looks at appeal of off-beat product names
No abstract could be found for this paper, so this page does not summarise it.
No abstract could be found for this paper, so this page does not summarise it.
What our sources record
Recorded when this source was checked, figures included, with page references and quotation marks removed.
Summary of Miller and Kahn (2005); the experiment details and Kahn's stated expectations are taken from this summary because the paper's full text is behind a subscription.