Pricey therefore good? Price affects expectations, but not quality perceptions and liking
Six studies, total N = 2,842, students at a Dutch university and US participants from Prolific and MTurk; higher prices raised quality and liking expectations in all studies; no consistent effect on perceived quality and liking once the product was experienced; the marketing placebo effect may be less dependable or general than assumed.
Six studies, total N = 2,842, students at a Dutch university and US participants from Prolific and MTurk; higher prices raised quality and liking expectations in all studies; no consistent effect on perceived quality and liking once the product was experienced; the marketing placebo effect may be less dependable or general than assumed.
Written from the abstract read 2026-10-12.
What our sources record
Reproduced as it was written when this source was checked, figures and all.
doi:10.1002/mar.21799. Abstract read: six studies, total N = 2,842, students at a Dutch university and US participants from Prolific and MTurk; higher prices raised quality and liking expectations in all studies; no consistent effect on perceived quality and liking once the product was experienced; the marketing placebo effect may be less dependable or general than assumed.