Mood and fluency: The case of pronunciation ease, liking and trust
Loffler, Naber, Weiger, Zurn, Silva, Ingendahl and Topolinski, European Journal of Social Psychology 54(3), 2024, 643-657. Six experiments, 1,183 participants in total. Mood induced with video clips (most experiments) or subliminal affective primes (one). Easy and hard invented words judged as liking targets, online seller names for trustworthiness, and passwords. Pronounceability had a robust effect; mood did not change how much people relied on it; the effect persisted with more objective task-relevant cues and resisted correction.
Loffler, Naber, Weiger, Zurn, Silva, Ingendahl and Topolinski, European Journal of Social Psychology 54(3), 2024, 643-657. Six experiments, 1,183 participants in total. Mood induced with video clips (most experiments) or subliminal affective primes (one). Easy and hard invented words judged as liking targets, online seller names for trustworthiness, and passwords. Pronounceability had a robust effect; mood did not change how much people relied on it; the effect persisted with more objective task-relevant cues and resisted correction.
Written from the abstract, 2026-11-07.
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Löffler, C. S., Naber, D., Weiger, N., Zürn, M. K., Silva, R. R., Ingendahl, M., & Topolinski, S. (2024). Mood and fluency: The case of pronunciation ease, liking and trust. European Journal of Social Psychology, 54(3), 643-657. doi:10.1002/ejsp.3041 https://doi.org/10.1002/ejsp.3041