Exciting red and competent blue: the importance of color in marketing

Labrecque (2012) · Journal of the Academy of Marketing Science · Read the paper

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Labrecque, L. I., & Milne, G. R. (2012). Exciting red and competent blue: the importance of color in marketing. Journal of the Academy of Marketing Science, 40(5), 711-727. doi:10.1007/s11747-010-0245-y.