Measuring User Engagement
Lalmas, O'Brien and Yom-Tov define user engagement as the quality of the user experience that emphasises the positive aspects of interacting with an online application, in particular the desire to use it longer and repeatedly. It is a key concept in application design, motivated by the observation that successful applications are engaged with and not just used. Users invest time, attention and emotion and seek to satisfy pragmatic and hedonic needs. Measurement is critical for evaluating whether applications engage users, and the book covers the multifaceted nature of engagement.
Lalmas, O'Brien and Yom-Tov define user engagement as the quality of the user experience that emphasises the positive aspects of interacting with an online application, in particular the desire to use it longer and repeatedly. It is a key concept in application design, motivated by the observation that successful applications are engaged with and not just used. Users invest time, attention and emotion and seek to satisfy pragmatic and hedonic needs. Measurement is critical for evaluating whether applications engage users, and the book covers the multifaceted nature of engagement.
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Retrieval, and Services. San Rafael, CA: Morgan & Claypool. Publisher description read. doi:10.1007/978-3-031-02289-0 (Springer edition, dated 2015)