The effect of free samples on immediate consumer purchase

Lammers (1991) · Journal of Consumer Marketing · Read the paper

three days in a chocolate store in a suburban shopping mall; a free sample on entry increased sales immediately; the effect was restricted to small purchases and to varieties other than the one sampled.

three days in a chocolate store in a suburban shopping mall; a free sample on entry increased sales immediately; the effect was restricted to small purchases and to varieties other than the one sampled.

Written from the abstract read 2026-10-16.

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Lammers, H. B. (1991). The effect of free samples on immediate consumer purchase. Journal of Consumer Marketing, 8(2), 31-37. doi:10.1108/07363769110034992.