I’ll have what she’s having: gauging the impact of product placements on viewers
Shu Law and Kathryn Braun studied product placements in television programmes. In the abstract's words, the results showed an overall enhancement in product recall, recognition and choice due to placement. Further details were not read and are not reported here.
Shu Law and Kathryn Braun studied product placements in television programmes. In the abstract's words, the results showed an overall enhancement in product recall, recognition and choice due to placement. Further details were not read and are not reported here.
Written from the abstract excerpt read 2026-10-11.
What our sources record
Reproduced as it was written when this source was checked, figures and all.
Law, S., & Braun, K. A. (2000). “I’ll have what she’s having: gauging the impact of product placements on viewers.” Psychology and Marketing, 17(12), 1059-1075.