The unfavorable economics of measuring the returns to advertising

Lewis (2015) · Quarterly Journal of Economics · Read the paper

No abstract could be found for this paper, so this page does not summarise it.

No abstract could be found for this paper, so this page does not summarise it.

What our sources record

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https://ideas.repec.org/a/oup/qjecon/v130y2015i4p1941-1973.html