How durable are compromise effects?
compromise effect found for durable goods with real branded products, real payments, pre-choice evaluation and a no-buy option.
compromise effect found for durable goods with real branded products, real payments, pre-choice evaluation and a no-buy option.
Written from the abstract read 2026-10-16.
What our sources record
Recorded when this source was checked, figures included, with page references and quotation marks removed.
Lichters, M., Müller, H., Sarstedt, M., & Vogt, B. (2016). How durable are compromise effects? Journal of Business Research, 69(10), 4056-4064. doi:10.1016/j.jbusres.2016.02.039.