Online hotel booking: The effects of brand image, price, trust and value on purchase intentions
Lien, Wen, Huang and Wu examine how brand image, perceived price, trust and perceived value affect leisure travellers' intentions to book hotels online, with direct and mediated effects and gender differences tested. Brand image, perceived price and perceived value directly influence purchase intentions; the effect of trust was not significant and there were no significant gender differences. The full text was not read.
Lien, Wen, Huang and Wu examine how brand image, perceived price, trust and perceived value affect leisure travellers' intentions to book hotels online, with direct and mediated effects and gender differences tested. Brand image, perceived price and perceived value directly influence purchase intentions; the effect of trust was not significant and there were no significant gender differences. The full text was not read.
Written from the abstract and bibliographic record, 2026-11-03.
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Lien, C.-H., Wen, M.-J., Huang, L.-C., & Wu, K.-L. (2015). Online hotel booking: The effects of brand image, price, trust and value on purchase intentions. Asia Pacific Management Review, 20(4). doi:10.1016/j.apmrv.2015.03.005 https://doi.org/10.1016/j.apmrv.2015.03.005