Valuing Intrinsic and Instrumental Preferences for Privacy
Lin, sole author. Combining an experiment with a structural model, the paper separates an intrinsic taste for privacy from the instrumental component, the economic loss a consumer expects from revealing information to a firm. Intrinsic preferences had seemingly small mean values, from 0.14 to 2.37 dollars per demographic variable, but were highly heterogeneous, with consumers at the right tail valuing their data above the firm's own valuation of it. No sample size is given.
Lin, sole author. Combining an experiment with a structural model, the paper separates an intrinsic taste for privacy from the instrumental component, the economic loss a consumer expects from revealing information to a firm. Intrinsic preferences had seemingly small mean values, from 0.14 to 2.37 dollars per demographic variable, but were highly heterogeneous, with consumers at the right tail valuing their data above the firm's own valuation of it. No sample size is given.
Written from the abstract read 2026-10-18.
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Recorded when this source was checked, figures included, with page references and quotation marks removed.
Lin, T. (2022). Valuing Intrinsic and Instrumental Preferences for Privacy. Marketing Science, 41(4), 663-681. doi:10.1287/mksc.2022.1368.