Social and psychological determinants of consumption: Evidence for the lipstick effect during the Great Recession
MacDonald and Dildar use the Bureau of Labor Statistics Consumer Expenditure Survey to test the lipstick effect in the Great Recession. They find that cosmetics spending rose significantly among women aged 18 to 40, and that the rise held regardless of marital or employment status, which argues against explanations in which women buy cosmetics to attract a partner or to protect their jobs. They find support instead for the view that the effect comes from women cutting back on clothing purchases.
MacDonald and Dildar use the Bureau of Labor Statistics Consumer Expenditure Survey to test the lipstick effect in the Great Recession. They find that cosmetics spending rose significantly among women aged 18 to 40, and that the rise held regardless of marital or employment status, which argues against explanations in which women buy cosmetics to attract a partner or to protect their jobs. They find support instead for the view that the effect comes from women cutting back on clothing purchases.
Written from the abstract, Journal of Behavioral and Experimental Economics via the RePEc record.
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MacDonald, D., & Dildar, Y. (2020). Social and psychological determinants of consumption: Evidence for the lipstick effect during the Great Recession. Journal of Behavioral and Experimental Economics, 86, 101527. doi:10.1016/j.socec.2020.101527 https://doi.org/10.1016/j.socec.2020.101527