Alumni and their alma mater: A partial test of the reformulated model of organizational identification
Mael and Ashforth define organizational identification as a sense of oneness with an organisation, in which its successes and failures are experienced as one's own. They test a proposed model with self-report surveys from 297 alumni of one college. Identification with the college was linked to its distinctiveness, to satisfaction, to length of enrolment and to sentimentality, but not to how recently someone attended, how many schools they attended or whether they had a mentor. Identification was also associated with making donations, advising others to attend and taking part in school events. The authors suggest the findings could help academic administrators increase alumni support and corporate managers think about worker loyalty during mergers and takeovers.
Mael and Ashforth define organizational identification as a sense of oneness with an organisation, in which its successes and failures are experienced as one's own. They test a proposed model with self-report surveys from 297 alumni of one college. Identification with the college was linked to its distinctiveness, to satisfaction, to length of enrolment and to sentimentality, but not to how recently someone attended, how many schools they attended or whether they had a mentor. Identification was also associated with making donations, advising others to attend and taking part in school events. The authors suggest the findings could help academic administrators increase alumni support and corporate managers think about worker loyalty during mergers and takeovers.
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Mael, F., & Ashforth, B. E. (1992). Alumni and their alma mater: A partial test of the reformulated model of organizational identification. Journal of Organizational Behavior, 13(2), 103-123. doi:10.1002/job.4030130202 https://doi.org/10.1002/job.4030130202