Away from Unified Nostalgia: Conceptual differences of personal and historical nostalgia appeals in advertising
Marchegiani and Phau, Journal of Promotion Management 16(1-2), 2010, 80-95. A literature review arguing that personal and historical nostalgia differ in their effects on cognition, emotion, attitudes and purchase intentions, and should be studied separately.
Marchegiani and Phau, Journal of Promotion Management 16(1-2), 2010, 80-95. A literature review arguing that personal and historical nostalgia differ in their effects on cognition, emotion, attitudes and purchase intentions, and should be studied separately.
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Marchegiani, C., & Phau, I. (2010). Away from Unified Nostalgia: Conceptual differences of personal and historical nostalgia appeals in advertising. Journal of Promotion Management, 16(1-2), 80-95. doi:10.1080/10496490903572991 https://doi.org/10.1080/10496490903572991