Dark patterns at scale: findings from a crawl of 11K shopping websites
Arunesh Mathur and colleagues crawled about 53,000 product pages from about 11,000 shopping websites and found 1,818 instances of dark patterns in 15 types and 7 broader categories. They identified 183 websites engaging in deceptive practices and 22 third-party companies offering dark patterns as a ready-made service.
Arunesh Mathur and colleagues crawled about 53,000 product pages from about 11,000 shopping websites and found 1,818 instances of dark patterns in 15 types and 7 broader categories. They identified 183 websites engaging in deceptive practices and 22 third-party companies offering dark patterns as a ready-made service.
Written from the abstract read 2026-10-11.
What our sources record
Reproduced as it was written when this source was checked, figures and all.
Proceedings of the ACM on Human-Computer Interaction, 3(CSCW). doi:10.1145/3359183.