The dishonesty of honest people: A theory of self-concept maintenance

Mazar (2008) · Journal of Marketing Research · Read the paper

Mazar, Amir and Ariely, Journal of Marketing Research 45(6), 2008, 633-644. Proposes self-concept maintenance: people gain from dishonesty while keeping a positive view of their honesty, via inattention to moral standards and malleable categorisation of behaviour. Six experiments support the theory. Used at abstract level only.

Mazar, Amir and Ariely, Journal of Marketing Research 45(6), 2008, 633-644. Proposes self-concept maintenance: people gain from dishonesty while keeping a positive view of their honesty, via inattention to moral standards and malleable categorisation of behaviour. Six experiments support the theory. Used at abstract level only.

Written from the abstract.

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Mazar, N., Amir, O., & Ariely, D. (2008). The dishonesty of honest people: A theory of self-concept maintenance. Journal of Marketing Research, 45(6), 633-644. doi:10.1509/jmkr.45.6.633 https://doi.org/10.1509/jmkr.45.6.633