Chocolate scents and product sales: a randomized controlled trial in a Canadian bookstore and cafe
McGrath, M. C., Aronow, P. M., & Shotwell, V. (2016). 'Chocolate scents and product sales: a randomized controlled trial in a Canadian bookstore and cafe.' SpringerPlus, 5, article 670. doi:10.1186/s40064-016-2303-5, open access CC BY. the direct replication, and the article's hinge. A 31-day trial in an 800 square foot independent bookstore with an adjoining cafe in Canada, selling books, greeting cards, espresso drinks, pastries and loose coffee and tea. Condition assigned by Bernoulli coin flip at probability .5 independently across days; chocolate essential oil diffused through operating hours by an electric diffuser at one end and melted dark chocolate over a low heat source at the othe
McGrath, M. C., Aronow, P. M., & Shotwell, V. (2016). 'Chocolate scents and product sales: a randomized controlled trial in a Canadian bookstore and cafe.' SpringerPlus, 5, article 670. doi:10.1186/s40064-016-2303-5, open access CC BY. the direct replication, and the article's hinge. A 31-day trial in an 800 square foot independent bookstore with an adjoining cafe in Canada, selling books, greeting cards, espresso drinks, pastries and loose coffee and tea. Condition assigned by Bernoulli coin flip at probability .5 independently across days; chocolate essential oil diffused through operating hours by an electric diffuser at one end and melted dark chocolate over a low heat source at the othe
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5, article 670. doi:10.1186/s40064-016-2303-5. Quoted for the remark on atmospherics and replication.