Color in context: Psychological context moderates the influence of red on approach- and avoidance-motivated behavior
Meier, D'Agostino, Elliot, Maier and Wilkowski, PLoS ONE 7(7), 2012, e40333. Participants walked to an interview framed as about dating or about intelligence, with red or blue present in the setting. Red sped walking in the dating context and slowed it in the intelligence context; blue showed no such pattern. Presented as the first direct evidence in humans that context moderates red's approach and avoidance effects.
Meier, D'Agostino, Elliot, Maier and Wilkowski, PLoS ONE 7(7), 2012, e40333. Participants walked to an interview framed as about dating or about intelligence, with red or blue present in the setting. Red sped walking in the dating context and slowed it in the intelligence context; blue showed no such pattern. Presented as the first direct evidence in humans that context moderates red's approach and avoidance effects.
Written from the abstract (OpenAlex) and article text excerpt.
What our sources record
Recorded when this source was checked, figures included, with page references and quotation marks removed.
Meier, B. P., D'Agostino, P. R., Elliot, A. J., Maier, M. A., & Wilkowski, B. M. (2012). Color in context: Psychological context moderates the influence of red on approach- and avoidance-motivated behavior. PLoS ONE, 7(7), e40333. doi:10.1371/journal.pone.0040333 https://doi.org/10.1371/journal.pone.0040333