The influence of background music on the behavior of restaurant patrons

Milliman (1986) · Journal of Consumer Research · Read the paper

Milliman critically reviews the limited literature on background music and presents an empirical study of its effect on the behaviour of restaurant customers. He finds that variations in music tempo can significantly affect purchases, length of stay and other variables examined.

Milliman critically reviews the limited literature on background music and presents an empirical study of its effect on the behaviour of restaurant customers. He finds that variations in music tempo can significantly affect purchases, length of stay and other variables examined.

Written from the abstract as shown on the OpenAlex record, read 2026-11-04.

What our sources record

Recorded when this source was checked, figures included, with page references and quotation marks removed.

Milliman, R. E. (1986). The influence of background music on the behavior of restaurant patrons. Journal of Consumer Research, 13(2), 286-289. doi:10.1086/209068.