Using background music to affect the behavior of supermarket shoppers
Milliman, Journal of Marketing 46(3), 1982, 86-91. Reviews research on music in retail settings and reports a study of background music in a supermarket; changes in tempo altered the pace of customers and sales. The 38.2 per cent sales difference between slow and fast music is attributed to this study as cited in Knoferle et al. (2012), full text.
Milliman, Journal of Marketing 46(3), 1982, 86-91. Reviews research on music in retail settings and reports a study of background music in a supermarket; changes in tempo altered the pace of customers and sales. The 38.2 per cent sales difference between slow and fast music is attributed to this study as cited in Knoferle et al. (2012), full text.
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Milliman, R. E. (1982). Using background music to affect the behavior of supermarket shoppers. Journal of Marketing, 46(3), 86-91. doi:10.2307/1251706 https://doi.org/10.2307/1251706