A re-examination of the mere exposure effect: the influence of repeated exposure on recognition, familiarity, and liking
Montoya and colleagues meta-analysed 81 articles and 268 curve estimates on repeated exposure and found an inverted-U relationship, with ratings rising and then falling as exposures increased. The pattern held for visual stimuli but not auditory ones, and the authors concluded that existing models did not fully explain it. Reading depth: abstract only; the figures 81 and 268 are taken from it.
Montoya and colleagues meta-analysed 81 articles and 268 curve estimates on repeated exposure and found an inverted-U relationship, with ratings rising and then falling as exposures increased. The pattern held for visual stimuli but not auditory ones, and the authors concluded that existing models did not fully explain it. Reading depth: abstract only; the figures 81 and 268 are taken from it.
Written from the abstract, 2026-11-02.
What our sources record
Recorded when this source was checked, figures included, with page references and quotation marks removed.
Montoya, R. M., Horton, R. S., Vevea, J. L., Citkowicz, M., & Lauber, E. A. (2017). A re-examination of the mere exposure effect: the influence of repeated exposure on recognition, familiarity, and liking. Psychological Bulletin, 143(5), 459-498. doi:10.1037/bul0000085.