Exposure effects in person perception: Familiarity, similarity, and attraction
Moreland and Zajonc report two experiments. In the first, repeatedly viewed faces were rated as more likeable and more similar to the raters, and the effect of familiarity on perceived similarity was largely explained by changes in attraction. In the second, false information about similarity led people who seemed similar to be rated as more likeable and more familiar, again largely through attraction.
Moreland and Zajonc report two experiments. In the first, repeatedly viewed faces were rated as more likeable and more similar to the raters, and the effect of familiarity on perceived similarity was largely explained by changes in attraction. In the second, false information about similarity led people who seemed similar to be rated as more likeable and more familiar, again largely through attraction.
Written from the abstract, university repository record, 2026-10-31.
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Moreland, R. L., & Zajonc, R. B. (1982). Exposure effects in person perception: Familiarity, similarity, and attraction. Journal of Experimental Social Psychology, 18(5), 395-415. doi:10.1016/0022-1031(82)90062-2 https://doi.org/10.1016/0022-1031%2882%2990062-2