Introspective access to value-based multi-attribute choice processes
Morris, Carlson, Kober and Crockett test how much awareness people have of the mental processes behind choices between options that vary on several attributes, such as homes to rent or movies to watch. They develop a method that quantifies awareness while allowing for diverse choice strategies. In five studies, participants make choices and then report how they believe they decided, and computational modelling identifies the process revealed in their choices for comparison with the self-reports. Accuracy varies substantially, but participants are often highly accurate about their choice process.
Morris, Carlson, Kober and Crockett test how much awareness people have of the mental processes behind choices between options that vary on several attributes, such as homes to rent or movies to watch. They develop a method that quantifies awareness while allowing for diverse choice strategies. In five studies, participants make choices and then report how they believe they decided, and computational modelling identifies the process revealed in their choices for comparison with the self-reports. Accuracy varies substantially, but participants are often highly accurate about their choice process.
Written from the abstract as shown on the OpenAlex record, read 2026-11-04.
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Morris, A., Carlson, R. W., Kober, H., & Crockett, M. J. (2025). Introspective access to value-based multi-attribute choice processes. Nature Communications, 16(1), 3733. doi:10.1038/s41467-025-59080-y.