Development and validation of a brand trust scale
Munuera-Aleman, Delgado-Ballester and Yague-Guillen, International Journal of Market Research 45(1), 2003, 1-18. Noted the lack of a widely accepted brand trust measure; built a multidimensional brand trust scale in a multi-step process from trust concepts in other fields; psychometric tests found it reliable and valid.
Munuera-Aleman, Delgado-Ballester and Yague-Guillen, International Journal of Market Research 45(1), 2003, 1-18. Noted the lack of a widely accepted brand trust measure; built a multidimensional brand trust scale in a multi-step process from trust concepts in other fields; psychometric tests found it reliable and valid.
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Munuera-Aleman, J. L., Delgado-Ballester, E., & Yague-Guillen, M. J. (2003). Development and validation of a brand trust scale. International Journal of Market Research, 45(1), 1-18. doi:10.1177/147078530304500103 https://doi.org/10.1177/147078530304500103