The effect of weather on consumer spending
Three mixed-methods studies in lab and field; as sunlight exposure increases, negative affect decreases and spending tends to increase. Study detail read in the authors' extended abstract in Advances in Consumer Research, vol. 35: six years of daily sales from one small retailer specialising in a single product category; a laboratory study with artificial sunlight and willingness to pay for a product to be consumed in the future, fully mediated by negative affect.
Three mixed-methods studies in lab and field; as sunlight exposure increases, negative affect decreases and spending tends to increase. Study detail read in the authors' extended abstract in Advances in Consumer Research, vol. 35: six years of daily sales from one small retailer specialising in a single product category; a laboratory study with artificial sunlight and willingness to pay for a product to be consumed in the future, fully mediated by negative affect.
Written from the abstract read 2026-10-12.
What our sources record
Reproduced as it was written when this source was checked, figures and all.
doi:10.1016/j.jretconser.2010.08.006. Abstract read (RePEc): three mixed-methods studies in lab and field; as sunlight exposure increases, negative affect decreases and spending tends to increase. Study detail read in the authors' extended abstract in Advances in Consumer Research, vol. 35: six years of daily sales from one small retailer specialising in a single product category; a laboratory study with artificial sunlight and willingness to pay for a product to be consumed in the future, fully mediated by negative affect.