Comparison processes in social judgment: Mechanisms and consequences
Mussweiler, Psychological Review 110(3), 2003, 472-489. Selective accessibility model with two comparison processes: similarity testing makes knowledge of target-standard similarity accessible, dissimilarity testing makes knowledge of dissimilarity accessible; similarity testing typically produces assimilation and dissimilarity testing typically produces contrast.
Mussweiler, Psychological Review 110(3), 2003, 472-489. Selective accessibility model with two comparison processes: similarity testing makes knowledge of target-standard similarity accessible, dissimilarity testing makes knowledge of dissimilarity accessible; similarity testing typically produces assimilation and dissimilarity testing typically produces contrast.
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Mussweiler, T. (2003). Comparison processes in social judgment: Mechanisms and consequences. Psychological Review, 110(3), 472-489. doi:10.1037/0033-295x.110.3.472 https://doi.org/10.1037/0033-295x.110.3.472